Thursday, 15 April 2010 20:48

Privacy Policy

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Privacy Policy

Xtra Dog takes our commitment to your privacy seriously, and we treat any information you provide to us with care. By visting the XD Retail LLP website you are accepting and consenting to the practices described in our Privacy Policy, which is available in two formats:

XD Retail LLP Plain English Privacy Policy

Xtra Dog is committed to protecting your privacy and promises only to use information collected about you in accordance with our Privacy Policy below:

Who We Are

Any personal information provided to or gathered by XD Retail LLP is controlled by XD Retail LLP ("Xtra Dog", "We", "Us), trading at The Barn, Spring Farm, Sookholme, Nottinghamshire, NG19 8LP, United Kingdom. We are registered with the Information Commissioner in accordance with the Data Protection Act 1998, Data Protection Registration no. ZA034558.

What Information We Collect

When you place an Order or otherwise interact with the XD Retail LLP website, we may ask you for certain information and you may submit personal data to us (for example your name, telephone number, postal address, email address, contact and bank / credit card details). We may also record which products you are interested in and which products you purchase as well as customer traffic patterns and site use.

Some examples of how information may be collected by us:

  • Information You Provide Us: we receive and store information that you submit when using our website or that you provide us in any other way (for example by email or telephone). This information may be provided when ordering from us (via our website or by telephone); searching our website; entering competitions; accessing your account; querying order status; or by submitting text/photo/video reviews of us and our products.
  • Information Automatically Provided: we receive, process and store certain information whenever you interact with our website. Like many websites, we use "cookies" (see below) and obtain certain information automatically when your web browser accesses the XD Retail LLP website. Information automatically received by us includes the IP address that your computer uses to connect to the internet; your computer, browser, operating system and internet connection details; purchase history; clickstream/path analysis of your journey through our website; products you searched for. We may also use software tools provided by Google (Analytics) to measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks).
  • Email Communications: to help us make our email newsletter more useful and interesting for our customers we attempt to receive a confirmation when you open and click on email newsletters from XD Retail LLP (if your email software/service supports this option). If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter.
  • Telephone Calls: From time to time we may monitor and record telephone calls for training and monitoring purposes and to improve the quality of our service to you.
  • Information from Third Parties: we may receive information about you from other sources and add this to our account information. For example we update address information using data from third parties (including the Royal Mail "Change of Address" File), which we may use to correct our records and deliver your next catalogue to the correct updated address.

How We Use This Information

Information is kept securely in accordance with our internal security policy and may be used to:

  1. Process and deliver your order;
  2. Provide Customer Support services to you;
  3. Provide you with an up to date, efficient, and reliable service;
  4. Help prevent fraud (e.g. we may check credit card details with our credit agency, who may keep a record of that information, and reserve the right to refuse orders on that basis. Your credit rating can be checked for a nominal fee with the main UK agencies Equifax and Experian);
  5. Open and run your Xtra Dog customer account;
  6. Administer prize draws;
  7. Provide a more personal shopping experience.

By making an order and/or submitting your data to us you agree to this use.

Data Security

Your safety is guaranteed because XD Retail LLP uses the latest security measures to protect your details when you shop with us. We use 128-bit SSL Software to encrypt your data. All credit/debit card information is processed by payment gateways such as Moneybookers, PayPal or SagePay when you place an order on our site, which means that only they are able to decrypt the information in order to process your transaction. You can view more about our payment gateways security policies below.

Sagepay Security Policy:
Paypal Security:
Moneybookers Security:
Stripe Security Policy:

Who Else May See Your Data

In order to complete your order we may need to disclose some of your information to our delivery partners including Royal Mail, TNT, FedEx, DHL and their affiliates.

Sometimes we may despatch an order directly from our manufacturers (if we are out of stock, for example) and we would need to pass your details to them in order to do this.

If you order personalised products which are made to order based on information that you provide, then we will need to provide this information (including delivery details) to our manufacturers for the purpose of creating the personalised product to your specification.

Marketing Communications - Xtra Dog

When ordering from Xtra Dog, entering competitions or otherwise interacting with us we may give you the chance to subscribe to our email newsletter. We promise not to bombard you with emails - to make it worth your while we only get in touch when we have truly interesting news to share.

If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter or by clicking here.

We may also from time to time send you a Catalogue by post to the invoice address specified when placing your order. If you would rather not receive any further catalogues, please contact us.

Marketing Communications - Third Party

Xtra Dog will not pass your information on to third parties. 

Customer information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without the consent of the customer, other than for the express purpose of delivering the purchased product or service requested by the customer.

If you have any concerns over receiving unsolicited post you can join the Mailing Preference Service and your name should be removed from the lists held by responsible direct mail companies. An application form can be filled out on-line at


In order to improve our service we may use a device known as a 'cookie'. Cookies are a means by which information relating to your internet activity (such as whether you have visited XD Retail LLP before) is recorded on your hard drive and used by us to improve XD Retail LLP and the products and services available to you.

If you do not wish for us to use cookies when you use the XD Retail LLP website please adjust your internet browser settings to not accept cookies. The Help option on the menu bar of your web browser should explain to you how to do this. Please note that cookies allow you to take full advantage of the services we provide through the XD Retail LLP website and so we recommend that you leave them turned on. Turning them off may mean that you are unable to complete your purchase through our site.

Your Concerns

If you have any questions or comments about privacy or the Xtra Dog privacy policy, or if you already have submitted information that you do not wish us to have or if you think that Xtra Dog has cookies or data about you that you don't want us to use or that is incorrect please contact us at the address below, by telephone (on 0330 088 1671) or email (at This email address is being protected from spambots. You need JavaScript enabled to view it.) and the information will be corrected as soon as possible or removed from our database as you request.

Xtra Dog has a dispute resolution mechanism. If you think we have not followed our privacy policy in some way, please This email address is being protected from spambots. You need JavaScript enabled to view it. and we can help you resolve your concern.


Customer Service Contact


    You may resolve any issues that concern your interaction with XD Retail LLP by:
  • Email to This email address is being protected from spambots. You need JavaScript enabled to view it.; or
  • post at XD Retail LLP, The Barn, Spring Farm, Sookholme, Nottinghamshire, NG19 8LP, United Kingdom; or
  • Fax to 0845 108 6386; or
  • Telephoning 0330 088 3647.


XD Retail LLP P3P Privacy Policy

Our homepage on the Web is located at

The full text of our privacy policy is available on the Web at:

Users may go to:
for information on how to opt-in or opt-out of use of their information.

We invite you to contact us if you have any questions about this policy. You may contact us by mail at the following address:

XD Retail LLP
The Barn
Spring Farm
NG19 8LP
United Kingdom


You may contact us by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..

You may call us at 0330 088 3647 - please note: calls may be recorded for training and monitoring purposes.

Dispute Resolution and Privacy Seals

We have the following privacy seals and/or dispute resolution mechanisms. If you think we have not followed our privacy policy in some way, they can help you resolve your concern.

  • Customer Service Contact: This is our customer service contact details, through which you may resolve any issues that concern your interaction with XD Retail LLP

Additional Information

This policy is valid until 31 December, 2011 at 18:00:00 GMT.

Data Collection

P3P policies declare the data they collect in groups (also referred to as "statements"). This policy contains two data groups. The data practices of each group will be explained separately.

Data Group "Navigation"

We collect the following information:

  • URI of requested resource
  • Request timestamp
  • HTTP cookies
  • Full IP address


This data will be used for the following purposes:

  • Completion and support of the current activity.
  • Web site and system administration.
  • Research and development.


This data will be used by ourselves and our agents.

The data in this group has been marked as non-identifiable. This means that there is no reasonable way for the site to identify the individual person from whom this data was collected.

The following explanation is provided for why this data is collected:

This data is requested so that we can monitor the ease-of-use of our website, in order that we may make improvements to its structure and content, as well as to gauge the appeal of any special offers we present to customers.

Data Group "Shopping"

We collect the following information:

  • Full IP address
  • HTTP cookies
  • Purchase information
  • Physical contact information


This data will be used for the following purposes:

  • Completion and support of the current activity.


This data will be used by ourselves and our agents. In addition, the following types of entities will receive this information:

  • Delivery services.


The following explanation is provided for why this data is collected:

We require certain information, such as name, address and payment method from our customers when they decide to purchase an item from us.


Cookies are a technology which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.

Our site makes use of cookies. Cookies are used for the following purposes:

  • Site administration
  • Completing the user's current activity
  • Research and development


Compact Policy Summary

The compact policy which corresponds to this policy is:



The following table explains the meaning of each field in the compact policy.

Field Meaning
CP= This is the compact policy header; it indicates that what follows is a P3P compact policy.
DSP The policy contains at least one dispute-resolution mechanism.
IDC Identifiable Contact Information: Access is given to identified online and physical contact information (e.g., users can access things such as postal address)
COR Violations of this policy will be corrected.
OUR The data is given to ourselves and our agents.
DEL The data is given to delivery services (so that we can deliver your package)
CURa Information is given to complete the activity for which it was provided (e.g. fulfilling your order)
ADMa The data is used for site administration.
DEVa The data is used for research and development (in order to provide a better experience on our website)
TAI Information may be used to tailor or modify content or design of the site where the information is only used for a single visit to the site and not used for any kind of future customisation.
CON Information may be used to contact you electronically or by post (not by telephone) for future marketing of our products or services (but will not be passed to third parties for marketing)
IND The data will be kept indefinitely.
UNI Unique identifiers are collected.
PUR Purchase information is collected.
NAV Navigation and clickstream data is collected.
COM Computer information is collected.
PHY Physical contact information is collected.
ONL Online contact information is collected.

The compact policy is sent by the Web server along with the cookies it describes. For more information, see the P3P deployment guide at

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About Xtra Dog

Xtra Dog is devoted to the comfort and welfare of all dogs, everywhere.

We pride ourselves in offering a range of ethical products for dogs, their training and wellbeing. Our range includes our own design of fleece walking harness, Spiffy Dog Air Collars, the world's most comfortable dog collars, the Zima X-Back harness, the original X-Back as well as some of the best products available anywhere in the world.

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